2024 Toyota Highlander in Ashland, WI
2024 TOYOTA HIGHLANDER
*Starting MSRP $39,120*
TOP FEATURES
Overview of the Vehicle
The Toyota brand is synonymous with reliability, performance, and dependability. Marthaler Toyota of Ashland customers will get all that and more in the full-sized, three-row 2024 Toyota Highlander SUV. Excellent maneuverability and fantastic handling come in three high-power, efficient powertrains: The 2.4-liter 4-cylinder turbo (265 hp / 310 lb.-ft. 24 mpg combined), the 2.5-liter 4-cylinder hybrid (186 hp / 175 lb.-ft.) and the Hybrid MAX (362 hp / 400 lb.-ft.).
Technology Highlights
From its precision-crafted independent MacPherson trailing-wishbone suspension to its sturdy, unibody construction, everything about the 2024 Toyota Highlander is engineered to perfection. A 12.3-inch digital infotainment system is paired with a JBL® 11-speaker sound system and an optional 10-inch multi-color windshield HUD with road sign assist. Toyota Safety Sense 2.5-plus features, backup camera, and other driver-assist and safety-assist features abound.
Design & Styling
The 2024 Highlander's modern exterior includes long linear lines and classic contours that give the Highlander a more refined feel. Available in three trims (XLE, Limited, and Platinum) and seven distinct colors, the Highlander's bold front fascia is designed to get noticed. A welcoming, spacious interior has SofTex seating with the option of upgrading to all-leather for the ultimate luxury. With the second and third rows folded, the Highlander attains 84.3 cubic feet of cargo space, more than enough for weekend adventures.
Awards & Accolades
The 2023 Toyota Highlander was a Top Safety Pick of the IIHS and received a Five-Star safety rating from the NHTSA. The Highlander is a well-constructed, safe SUV and a family-friendly market leader, thanks to being named the Best Hybrid and Electric SUV for families by U.S. News in 2023. The Highlander consistently receives high praise from J.D. Power for resale, reliability, and performance while also being named Best Resale Value by KBB.com.
Shop the 2024 Toyota Highlander Today!
* Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.